CONCEPT DEVELOPMENT & STRATEGY
When the vision is clear, strategy is easy.
So many people have great ideas, talents, skills and passion. Often the challenge is to figure out how to develop great ideas, talents, skills and passion into something that others want to spend their time, money and energy interacting with. I love working closely with clients to help them fully developed their concept, product or service to it's greatest potential. Beautiful, impactful branding is an natural progression of a well-defined idea.
BRANDING & DESIGN
Products are made in the factory, but brands are created in the mind.
- Water Landor
As defined by branding guru Marty Neumeier, a brand is “a person’s perception of a product, service, experience, or organization". This definition may be surprising to some, as a brand is commonly thought of as a logo, website, product, social media, design, marketing, etc. These are all important tools to help express brand messaging, but in reality your brand isn't tangible. It has been said that your brand is what other people say about you when you’re not in the room. When your business consistently provides a wonderful, beautiful, unique client experience, that is your brand. Branding is creating the visuals, personality, values, processes and experiences that define your business.
OPERATIONS & EXECUTION
A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
- Michael Eisner
Your business operations and practices are what bring your brand to life. When successfully executed, they create the consistent experience your brand is promising to your customers. This includes practical day-to-day operations, as well as creating the essential blueprints for employee management and training, company culture, sales channels, inventory management, product development, client retention, and much more.